DIGITAL NEWS: LOGO DESIGN, CHANNEL NAME AND TITLE SEQUENCE

Channel Name
When it came to deciding on the channel name, we wanted something that stood out but also told the audience what the channel was about. We started coming up with some names:

- Student News
- Uni News
- Student Info

We found these names were too obvious and just didn't flow nicely off the tongue. It didn't sound right. So, we discussed more options and knew we wanted something with News in the title but finding something that worked proved hard. At the end, we found the name 'NewsGrad'. The idea is that the 'Grad' stands for graduation from University. However, our tutor told us that she couldn't really understand the title and she felt it didn't really explain the channel that well. But we think we can make this work if we great a logo that helps explain the name as well.

Channel Logo
We talked about having the channel logo, something involving a graduation cap. Since this is the one thing you will instantly look at and know it means graduation. With the name NewsGrad you will then understand the meaning and realise it's a news channel involving University in some way. Then the presenters Intro we'll introduce the show and we'll have it all sorted.
We started talking about having the name running alongside a graduation hat. To the right, you can see our plans and sketches for the logo. We wanted the name running along the side of the hat so that you can still clearly see that it is a graduation hat behind the writing. We sketched out a few and debated having "NG" on the top of the hat. However, we decided to go with the one which is circled on the left of the page. Simon took on the role of editing together the logo and the graphics for the programme as he said he enjoys After Effects, he's also the most experienced.
This is our final logo, Simon used a template of a graduation cap and then chose to go with the colours gold and navy blue. Which we felt we could use as the branding for the channel as well.



















Title sequence
We wanted a title sequence that really sold the title. A well know thing to do during graduation is for everyone to throw their hats in the air. So we decided to have an animated title sequence with little student characters throwing hats in the air. Then have the logo appear once the hats have fallen away. Simon got this sort of Explosion of hats which doesn't really give the right effect. We wanted something where it looks like they're being thrown up in the air like graduation.

This next version we had Simon add in the logo, he changed the animation of the hats and made them look more like they were being thrown in the air. So now that we had the right sort of intro we needed to finalise it and make it look much more appealing. So we decided to have little characters of students and then throwing all the hats and the logo falling at the end which would lead into the programme.

Our final version of the title sequence and I'm really happy with it. The colours and characters are simple and I think work to our target audience. It's really simple and fun to watch and also shows the programme is about students. Then the intro would work well to explain the content of the channel.